Rooted in Heritage Collection

Juthoor Apparel: Rooted in Heritage Collection

The Rooted in Heritage collection by Juthoor Apparel is a tribute to Palestinian identity, resilience, and artistry. Inspired by the deep cultural roots of Palestinian embroidery (tatreez), each piece weaves history into contemporary streetwear, blending tradition with modern expression. This collection features hand-stitched motifs, bold calligraphy, and intricate patterns that honor the craftsmanship passed down through generations.

Designed for those who wear their heritage with pride, Rooted in Heritage tells a story of belonging, strength, and resistance. From embroidered hoodies to statement tees, every item embodies the spirit of Palestine, celebrating its beauty and unwavering legacy.